In our last article, we shared what the year of young people means to us. We also reaffirmed our commitment to developing young adults. But what do we actually mean? What, does ‘help’ look like?


For context, we have to stop and think about the generation that we work with. Our work is focused on helping 18-30-year-olds, so, in definition terms, we actually support two distinct generations. Generation X and Generation Y (aka Millennials). And, while there are clear differences between the two, they both share some common elements.


They are;


  • Better Educated – The barriers to entry for further education have been lowered meaning more young people are opting to continue their education.


  • Technical Natives – Technology, particularly digital technology is something they have literally grown up with. Many never experienced the pre-internet world.


  • Entrepreneurial – Growing up they’ve unknowingly been part of the story of some hugely successful young entrepreneurs. This fuels the entrepreneurial spirit and creates an ‘if they can do it, why can’t I?’ attitude.


  • Socially Conscious – Having 24/7 access to traditional news and, more importantly, social media means these generations have a far greater awareness of the social issues and challenges that we face today. And, because everyone can be a publisher, they also have a voice.


If I think back to when I grew up, particularly as I made my way from the world of education to the world of work, I didn’t have any of this. This raises a really important question. Do these young adults actually need help? Surely these facts mean that they are better equipped to cope with what life throws at them? In other words, they have an advantage over my generation, which means they have greater opportunities for their future.


But, living in a world where we’re told we can be anything we want to be can feel overwhelming. When the possibilities presented to you are limitless, the process of making decisions about your future become more complex.


We believe young people can take command of their future by channelling their energy, aspiration and the weight of expectation placed on them. That’s what we ultimately do.


But how do we do it?


Four Ways We Develop Young Adults


Clarity & Direction


We coach young people to understand who they are and what they want. This means asking questions and giving the young person the safe space to express who they really are. From that comes clarity. And, with clarity comes direction.




Knowing what you want is one thing, getting there is another entirely. We work with young people to prepare them for the realities of work. This means adding to their academic knowledge with the soft skills needed for the world of work.


Confidence & Belief


Our coaching with young people is as unique as the individual being coached. In other words, no two coaching experiences are ever the same. But one common goal is to build their self-confidence and self-belief.Even clarity and readiness sometimes isn’t enough because there can be barriers that hold us back, including the curse of self-limiting beliefs.


Self Awareness and Self Knowledge


We coach young people to make a lasting change. We want to help them have a new level of self-awareness so that they can be self-sufficient. In other words, we equip them to cope with today and tomorrow by giving them tools to help them in their everyday life.



Our approach is really about helping young people to help themselves. It’s about empowering them to think more clearly, make choices that are right for them and take control of their future.


And for us, it’s hugely satisfying to know that the coaching we do can benefit young people long after their programme has concluded.


These are our views on the benefits of coaching young adults but as we continue with this series of articles we would love to share other people’s perspectives. If you would like to join the conversation, add a comment or drop me an email at